KFC - STORE REBRANd
Bracknell’s Bagshot Road branch was the first to be rebranded, with the UKs other 869 restaurants to follow suit. The new look is said to "represent the future of interior design for KFC" who plan to use Tim’s illustrations when the rebrand is taken to the USA.
Fast-food giant KFC began their re-brand here in the UK. The concept was to create a more upmarket feel, promoting ‘kitchen as the heart of the home’. The interior design team at KFC asked Tim to illustrate the essence of their brand promise ‘freshly prepared in our kitchen’ and the freshness of their produce, using a series of quotes and images.